Kale Trend Gets a Zesty Kick

Earthbound Farm, a pioneering organic food company and the nation’s leading grower of organic produce, is expanding its popular line of kale-based Deep Green Blends with Kale Italia — a zesty mix of baby kale blended with popular Italian greens, arugula, and radicchio — available in a 5-ounce clamshell package. Available now, this new addition reflects the continuing growth in consumer fascination with all things kale.

“We’ve heard the demand for more delicious ways to eat kale, and we’re delivering with an enticing new blend of flavors to meet the need,” said Nicole Glenn, director of product innovation at Earthbound Farm. “Baby kale is so versatile that it satisfies that desire for an all-purpose green that works in smoothies, cooked recipes, and salads equally deliciously. And combined with the Italian greens in this blend, people will rave about Kale Italia as a tasty new take on the popular superfood.”

Lighter than Earthbound Farm’s other kale-based Deep Green Blends (Power or Zen), Kale Italia still has a crave-worthy crunch and a robust flavor. Beyond salad, this new blend is ideal for pastas, risottos, sautes, and more. “Kale Italia has the versatility and freshness people want at a price they can afford,” added Glenn. “And the fact that it’s so nutrient-dense is a driving factor of its popularity.”

For ideas and recipes for new Kale Italia, visit ebfarm.com and search “Kale Italia.” Some favorites include:

Kale Italia Panzanella Salad

Chickpea Lentil Salad with Shallot White Wine Vinaigrette

Kale Italia with Roasted Red Peppers and Mushrooms Over Pasta

Creamy Kale Italia Artichoke Dip

Kale Italia and Chicken Sausage Sauté

Kale Italia Risotto with Shiitake Mushrooms and Sundried Tomatoes

Crispy Baked Kale Phyllo Triangles with 3-Ingredient Feta Yogurt Dip

Ever flavor-forward, Earthbound is also adding a new blend, Half & Half: Baby Spinach & Arugula, which builds on the popularity of its Half & Half: Spring Mix & Baby Spinach mix. With consumers often purchasing several varieties of greens at a time and blending them into recipes, packaging the popular varieties together into a single blend makes it easier and more convenient for the shopper.

Like all Earthbound Farm fresh produce, these greens are grown in accordance with the company’s industry-leading food safety and organic integrity programs packaged in sustainable packaging made from 100 percent post-consumer recycled bottles.

For product coupons in addition to tips and recipes for happier, healthier living, sign up for Organic Bound, Earthbound Farm’s web-based magazine and newsletter.

Souce: Earthbound Farm

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